Red Hat Unveils Ad Campaign
5cbf8ce18646d9e4b0ffaa12de3fe902 Red Hat Unveils New Ad Campaign
Linux distributor Red Hat has announced plans for a $650,000 ad campaign.
The ads will appear on several major newspapers as well as on a few
selected websites. "These ads will be targetted towards Windows users
who are fed up but aren't aware of any OS alternatives," a Red Hat
spokesman said. "We feel that there is a large audience for this."
One of the ads will be a half page spread showing two computers side-by-side:
a Wintel and a Linux box. The title asks "Is your operating system ready
for the year 2000?" Both computers have a calendar/clock display showing.
The Windows box shows "12:00:01AM -- January 1, 1900" while the
Linux box shows "12:00:01AM -- January 1, 2000". The tagline at the
bottom says "Linux -- a century ahead of the competition."
You can see some of Red Hat's other proposed advertisements at their
website.
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